For Amitha Amarasinghe, digital marketing has never been about chasing platforms or trends. It has been about understanding how technology reshapes business — and helping organisations and professionals evolve alongside it.
With a career spanning more than two decades, he is widely regarded as one of Sri Lanka’s early architects of modern digital marketing practice.
Amitha’s professional journey spans more than two decades, beginning in 2004 at Roomsnet International (Pvt) Ltd, where he worked hands-on across online marketing, CRM, email marketing, and social media initiatives. This early exposure to eCommerce operations reinforced his belief that digital marketing must always be measurable and closely aligned with business performance.
That foundation expanded significantly during his decade-long tenure at Neo@Ogilvy / Ogilvy Digital Sri Lanka. Serving as Chief Operating Officer from 2010 to 2020, he played a central role in building the organisation’s digital division from the ground up — overseeing operations, shaping digital strategy for leading brands, and ensuring consistent execution across complex, large-scale campaigns.
Today, as Co-Founder and CEO of the Asia Pacific Institute of Digital Marketing (APIDM), Amitha continues to operate at the intersection of leadership, strategy, and transformation, while also advising organisations independently as a Digital Business Transformation Consultant.
MCIM (UK)
MBA
Postgraduate Institute of Management (PIM), 2010
BSc in Marketing Management (Special)
University of Sri Jayewardenepura, 2003
"For me, the best part of teaching is seeing a student realize they are capable of mastering something new."
I love guiding people through challenges and watching their confidence grow during the learning process. Many learners start unsure or overwhelmed, but with the right guidance, that uncertainty slowly turns into confidence.
What drives me as a trainer is more than just sharing information; it is about helping people reach their personal goals. I don’t just want to teach a subject — I want to understand where my students are trying to go in their careers and help them get there.
— Teaching Philosophy
Publications, articles, and recorded media were not specified at the time of writing.
Outside boardrooms and classrooms, Amitha brings a wide-ranging curiosity to everything he does. His interests include Matrix, 90’s culture, cricket, and cats — topics he’s happy to talk about “for an hour anywhere for free.”
At APIDM, he brings not only leadership and experience, but a grounded perspective shaped by decades of real-world practice — helping professionals navigate change with clarity, confidence, and purpose.
